Audience: psychographics
Who you are working with: The psychographic group you are researching: Introduce your example couple that represents your group: 1) Make up their names: Julia and Joe they are newly engaged couple who are apart of the main stream society, mainstream is the most largest of the psycho graphics as majority of modern society as they are all injected with the same information to live a normal life get a job and go through the normal education meaning that they Julia and Joe would have both gone to study at uni and gotten a degree in some sort of department to get a good job. They will then be able to provide for the family, as a main-streamer just like Joe and Julia have the to provide for their for family meaning they will have a value for the money they spend on their children when they have kids, meaning that Joe and Julia are a mixture of both mainstream and Succeeders as they will want to make sure they aspire the kids when they are going to school to be educated...