Harvinder Mudhar

Who you are working with: The psychographic group you are researching: Introduce your example couple that represents your group: 1) Make up their names: Julia and Joe they are newly engaged couple who are apart of the main stream society, mainstream is the most largest of the psycho graphics as majority of modern society as they are all injected with the same information to live a normal life get a job and go through the normal education meaning that they Julia and Joe would have both gone to study at uni and gotten a degree in some sort of department to get a good job. They will then be able to provide for the family, as a main-streamer just like Joe and Julia have the to provide for their for family meaning they will have a value for the money they spend on their children when they have kids, meaning that Joe and Julia are a mixture of both mainstream and  Succeeders as they will want to make sure they aspire the kids when they are going to school to be educated to the same level.

Sony: Columbia Pictures Entertainment Firstly Sony pictures is a member of the Motion picture association of America. It is also the owner of Columbia entertainment .  The studio, originally founded in 1918 as "Cohn-Brandt-Cohn Film Sales" by brothers Jack and Harry Cohn . Released its first feature film in August 1922. It adopted the Columbia Pictures name in 1924 and went public two years later. In 1982, the studio was purchased by Coca-Cola but was then later brought by  Japanese company Sony in 1989. As James Bond was one the iconic hits for Sony:  James Bond eventually earned Columbia Pictures more than $4 billion worldwide. Product placement: in the film spectre has such as these omega Coca-Cola Sony branded products to help market their products How has Sony become so big: The owners name was Masaru Ibuka and he began in a bomb damaged Shirokiya retail shop in japan around its had been through damage as they were at war.  Sony Music: Compan

1)  Media consumption audit 2)  Language and Genre: Reading an image - advert analyses 3)  Institution: major media institution research, presentation and feedback/LR 4)  Institution: brand values 5)  Narrative: narrative theory YouTube clip analysis 6)  Genre: Factsheet questions and Chandler genre analysis task 7)  Audience: psychographics 8)  Audience: audience theory blog tasks/questions 9)  Audience: Effects theory - factsheet and questions 10)  Audience Pleasures: The battle of the Christmas adverts 11)  Representation: clip analysis - dominant and alternative representations 12)  Representation theory: 500 word analysis on blog 13)  Representation: Photoshop collages - dominant and alternative representations 14)  Ideology: BBQ QT analysis and binary opposition 15)  Ideology: Media Magazine reading and notes

1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?')Do you play violent video games ? Yes I did play them when i was younger in my free time when i was felling stressed out, and also help escape from reality this help divert me from everything. However, some people take violent videos games into a different account which mean's they give a bad name to violent video games.  2) when i was younger yes, i had interest in games which had been advertised on tv I then went and bought it from the shop . 3) Not intentionally because of violent video games but games in general.    2) What are the four categories for different effects theories? Direct Effect theories Diffusion theories Indirect theories  the pluralist approach 3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? Child's play: this was blamed for the murder of

1) List the  different people/groups represented  in the trailer (men/women/Americans etc.) One young Mixed raced american who is the victim in the clip.  The group of kids who have are bullying the victim "jaden smith"  The hero within this clip is jacie chan who stop them hurting the victim.    2) For each group, decide whether the representation is a  dominant  or  alternative  portrayal. As the child is the migrant in this scene the he is the alternative being bullied and picked on because of the lack of knowledge in Karate which has made the more older and knowledge students more dominate. However the second alternative is the fact that they have not mastered the technique of using this knowledge and are not being taught properly, this is because they are stopped by the hero "Jackie Chan" however the fact of the matter is they still try and fight him thinking that they will win which made him the alternative to the victim as he put them

1) What example is provided of why visual iconographies are so important ? This helps provides the codes and conventions of the film the iconography works together to help communicate to the audience what type of genre it is.     2) What examples are provided of the importance of narrative in identifying genre?The importance of narrative is vital as they the genre can also be indicated by the story of the plot which is the plot.   3) What is the difference between character representation in action movies and disaster movies?From the example from the text of the film it is the fact that in action genre they isolat the hero from the other people however in contrast the disaster movie usually the hero has the heroic goal within the group of people.   4) What are the different ways films can be categorized according to Bordwell? From  Bordwell  theory he specifically said that each of the following categorizations had their own shared characteristics for    • Period or Cou

Pineapple Express: Narrative Patterns: firstly the liner pattern from this opening scene is begging this is initially from the first segment being in black white which means its in the past therefore it is in black an white this main location said by the helper who is being who the test-dummie inside the glass both he is the helper because he was the founder of "item 9" which is weed in key terms then from the end of the clip we get the hero talking o the radio about making marijuana legal. Therefore the help helped make weed illegal in the past which has had impact in the future. Action/Engima code: Immediately greeted with a cough sound which was a enigma code someone in trouble or what or what ever is happening why is there cough in the background but then the action code was made to make the audience laugh  because its humors how they treat something which shows how things have evolved over years and technology. Another enigma code is when the helper conveys with t

      1) Nike: Provider of sportswear and appeal company. Nike is a global company which are known for their famous slogan "Just Do It". They are highly branded because of the high list celebrities that they sponsor. For example they have done product placement in back to the future the "air mags" which shows that they dont only just dedicate them self to sports. Nike the company as brand is to branch out more than just being dedicated to sports.  2)If you have a body,you're an athlete.  3)INNOVATION.           1)McDonald: First of all they differ from other fast food chained restaurants because they offer a much more different experience and a experience that only they can give. Everyone knows McDonald from the golden arches. They differ from other restaurants because they want to offer the best quality of food possible. Furthermore, they only believe in recruiting passionate staff who are friendly to the consumer. They also offer people

What do you consider your strengths and weaknesses have been so far?: From my most recent post i am felling like i need to put more effort in to my blogs. From the last post i put up i have noticed how my effort levels have dropped for media altogether. However, i did not re-read the blog post altogether  before i even posted it up. Therefore, my weakness is in my English the way i am wording my sentences makes it less professional.  However, I think that my analytical skills are good because my analysing skills are good such as the RBK advert I manged to analyse it successfully. What next steps do you need to take to ensure success in Media A Level?  : I think my next step is to make sure i read some more newspaper even-though its something I should be doing already i have not been reading enough therefore i need to make sure that I read some more to make my vocabulary for efficient and also my grammar which will also help me make my English more a level material.                

Newspapers Which daily newspapers (if any) do you read? I sometimes read when i get on a train to go into lond the metro.  What sections of newspapers do you turn to first, and why? I like read up on sports mostly to see whats new about the sports  industry. Or what ever catches my eye also.  What sections do you never read, and why? I don't mind any sections of the news paper if the article is an appealing section i will skim through an read up on it.    What kinds of stories do you usually read and why?  Do you, or someone else, buy the newspaper you read? Never have paid for the newspaper because the metro is free.  Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? Do not read up on newspaper at all online.   Magazines What magazines (if any) do you buy regularly?   What sections of the magazines do you read and not read, and why? Television Approximately how many hours a week do you spend watch