Harvinder Mudhar

Who you are working with: The psychographic group you are researching: Introduce your example couple that represents your group: 1) Make up their names: Julia and Joe they are newly engaged couple who are apart of the main stream society, mainstream is the most largest of the psycho graphics as majority of modern society as they are all injected with the same information to live a normal life get a job and go through the normal education meaning that they Julia and Joe would have both gone to study at uni and gotten a degree in some sort of department to get a good job. They will then be able to provide for the family, as a main-streamer just like Joe and Julia have the to provide for their for family meaning they will have a value for the money they spend on their children when they have kids, meaning that Joe and Julia are a mixture of both mainstream and  Succeeders as they will want to make sure they aspire the kids when they are going to school to be educated to the same level.

Sony: Columbia Pictures Entertainment Firstly Sony pictures is a member of the Motion picture association of America. It is also the owner of Columbia entertainment .  The studio, originally founded in 1918 as "Cohn-Brandt-Cohn Film Sales" by brothers Jack and Harry Cohn . Released its first feature film in August 1922. It adopted the Columbia Pictures name in 1924 and went public two years later. In 1982, the studio was purchased by Coca-Cola but was then later brought by  Japanese company Sony in 1989. As James Bond was one the iconic hits for Sony:  James Bond eventually earned Columbia Pictures more than $4 billion worldwide. Product placement: in the film spectre has such as these omega Coca-Cola Sony branded products to help market their products How has Sony become so big: The owners name was Masaru Ibuka and he began in a bomb damaged Shirokiya retail shop in japan around its had been through damage as they were at war.  Sony Music: Compan

1)  Media consumption audit 2)  Language and Genre: Reading an image - advert analyses 3)  Institution: major media institution research, presentation and feedback/LR 4)  Institution: brand values 5)  Narrative: narrative theory YouTube clip analysis 6)  Genre: Factsheet questions and Chandler genre analysis task 7)  Audience: psychographics 8)  Audience: audience theory blog tasks/questions 9)  Audience: Effects theory - factsheet and questions 10)  Audience Pleasures: The battle of the Christmas adverts 11)  Representation: clip analysis - dominant and alternative representations 12)  Representation theory: 500 word analysis on blog 13)  Representation: Photoshop collages - dominant and alternative representations 14)  Ideology: BBQ QT analysis and binary opposition 15)  Ideology: Media Magazine reading and notes