RBK Advert


This denotation of this advert poster signify how the rapper 50 cent has came through a hard life the holes show his past life when he was victim of a shooting this connotation can be found throughout his music. 50 cent was shot nine times. However in the poster there are a ten holes this may suggest that he has had another life threatening problem. Or it could mean that he had one shot to become what he is today.  The tag line of the rapper I am what i am suggest the subject. The subject in matter is he was never the best people but he is what he is and done what he done which shows he had a hard child hood or a rough one when he was brought up. His posture is him standing with a straight back which give him a confident look. Furthermore the lighting of the picture suggest he was always in the darkness away from civilised people which is merge with the fingerprint showing 50 cent has had run in with the police.In my opinion I find that the Reebok advert is targeted on late teens upward to around 35 ranging from 17-36 who can relate to this rapper it addressing them to show that no one is perfect an everyone has their highs and their lows which point outs his tag line I am what I am.    
Image result for nike just do it advertising campaign
                                                                                Nike:First of the denotation given by this advertising camping is the shoes held by the basketball player are his own shoes the synergy between the two suggest that to be like Michel Jordan (the man holding the trainers) which are also called Jordan's glorify his skills in the court which markets the product so well furthermore the tag line "Welcome to Sunny Portland Some Shoes ?". This is also a rhetorical Question which is a persuasive technique to get the viewers of the this poster hooked on to buying Jordan brand shoes. This tagline also suggest for the summer time these are the best shoes that money can buy however this is a connotation that I have observed myself. As for his posture his body language signify's confident in his shoes as Michel Jordan is a veteran in the basketball industry an also being in the NBA hall of fame he has a high reputation to live up to. This advert is 95% based to be viewed by males as it is a shoes that would impress female recipients which is also another connotation i have noticed the rhetorical question reminds me of a way a male would impress a women by saying the tag line of this poster.                                                                                                                         

                                 

Comments

  1. Miss Fowler Media 10 October 2016 at 11:55

    Much better Harvey :)
    Well done - the attention to detail on both of your analysis' is good and you have talked confidently about the connotations of the iconography and tag lines. Can you consider the colour scheme, pose and framing of the picture too? Can you add Negotiated, Preferred and Oppositional readings too?

    You have understood clearly why certain design decisions were made to target a specific audience demographic and psychographic.

    ReplyDelete

Post a Comment

Popular posts from this blog

Audience: psychographics

Who you are working with: The psychographic group you are researching: Introduce your example couple that represents your group: 1) Make up their names: Julia and Joe they are newly engaged couple who are apart of the main stream society, mainstream is the most largest of the psycho graphics as majority of modern society as they are all injected with the same information to live a normal life get a job and go through the normal education meaning that they Julia and Joe would have both gone to study at uni and gotten a degree in some sort of department to get a good job. They will then be able to provide for the family, as a main-streamer just like Joe and Julia have the to provide for their for family meaning they will have a value for the money they spend on their children when they have kids, meaning that Joe and Julia are a mixture of both mainstream and  Succeeders as they will want to make sure they aspire the kids when they are going to school to be educated...
Read more

Homework

1)   What different forms of Media did you consume over the summer break? Give specific examples. I firstly used a lot of snap-chat over the the summer holidays and used youtube also in the summer break i went rarely went onto my Instagram account but did go on instagram to upload a image once or twice. 2) Define Print Media, Broadcast Media and e-Media. When do teenagers come into contact with print media, broadcast media and e-media on a daily basis? Which do they use most and why do you think this is? Print media can relate to magazines a teenager can come across print media by reading the newspaper or buying the latest copy of GQ to read to collage on the tube. Broadcast media is a source of live stream a young teenager can cross paths between broadcast media on a daily basis and not even know he was broadcasting media this can be seen on youtube when a popular youtuber is live streaming on twitch or even through youtube E-med...
Read more

Factsheet #132 on British Film

1) Use our brilliant Media Factsheet archive  on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet  #132  on  British Film .  2) Read the whole of Factsheet #132 British Film 3) Write a one-sentence definition of what makes a film British.A film does not necessarily need to be filmed within Britain to make it a British film therefore it may include a criteria that is different and making it a British film; however it must include british actors which will allow the film to be seen as a British film.      4) What is the difference between a Hollywood production context and production context of a British film? In order for a film to be categorised as a Hollywood film would be with the use of high a class actors who are very well known and also have a very big budget due to the fact many producers wish to invest into the film as they know that they will be able to ge...
Read more