Media Factsheet 030
1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?')Do you play violent video games ? Yes I did play them when i was younger in my free time when i was felling stressed out, and also help escape from reality this help divert me from everything. However, some people take violent videos games into a different account which mean's they give a bad name to violent video games.
2) when i was younger yes, i had interest in games which had been advertised on tv I then went and bought it from the shop .
3) Not intentionally because of violent video games but games in general.
2) What are the four categories for different effects theories?
3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? Child's play: this was blamed for the murder of Jamie Bulger this shows what influence can be give when underage audience watch a over 18 text such as Child's play in this example.
4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet. The main cause of this out break was because these Students where fans of this artist they had a massive influence to his outbreak therefore they have made a massive break out in protest of his music, therefore from the hypodermic theory will mean that they are being imitating the music behaviour in reality have recreated this in the 1999 Columbine massacre.
5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre? This is because of the easy access to fire arms, listening to Marilyn Manson music, living in a corrupt area this gave them the idea of being antisocial which also went hand in hand with the fact that they did not fit into the mainstream.
6) What does Gerbner's Cultivation theory suggest? This theory takes into account the attitudes of what the media creates therefore this meas how the audience preserve the text the have seen and what the culture has created, this could be interpreted a negative or a positive way judging on the knowledge of the audience who are watching the piece of text therefore every viewer will have a different view to any piece of text that is being shown.
7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? The Mail Online version of the story is here. The main head line is stating that all children under 5 have are addicted to looking at screens 4 hours everyday meaning all children have been given that stereotype to be using phones and technology for more than 4 hours a day.
8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence? It states that violence can be used with the intent for good which can be because of avenging a murder of a brother, or this can be because of stopping a criminal such as 007 "licence to kill" therefore this genre is debatable because why would one kill the villain if he was just trying to protect his own family. However, there is also bad violence but the text makes all these seem normalised in the world of action films.
9) What criticisms of direct effect theories are suggested in the factsheet? From the prospective of the media they have the idea they they inject the audience with the ideas of what effects are happening meaning they will all have similar criticism, therefore this is why they all the consumers of a text will assume a certain group to the stereotype, meaning they will assume them ethnicity by the stereotype
10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings? He introduced the idea that all text are the same but encoded in different ways therefore producers can not suggest that all audiences will interrupt-ate the text the same when decoding, therefore consumers are more likely to decode it with their own sense of knowledge meaning everyone is more likely to make a different interpretation.
12) Which audience theory do you think is most convincing? Why? It is important that you develop critical autonomy in judging the arguments for and against different theories and form your own opinion on these issues.in my opinion i find that hall theory seems true as we all have different views on the media and from our one we will have a different overall out when we come to decoding a piece of text. This means we will all have our own approach to a piece of text and take information with how much knowledge a viewer has of the text.
2) when i was younger yes, i had interest in games which had been advertised on tv I then went and bought it from the shop .
3) Not intentionally because of violent video games but games in general.
2) What are the four categories for different effects theories?
- Direct Effect theories
- Diffusion theories
- Indirect theories
- the pluralist approach
3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? Child's play: this was blamed for the murder of Jamie Bulger this shows what influence can be give when underage audience watch a over 18 text such as Child's play in this example.
4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet. The main cause of this out break was because these Students where fans of this artist they had a massive influence to his outbreak therefore they have made a massive break out in protest of his music, therefore from the hypodermic theory will mean that they are being imitating the music behaviour in reality have recreated this in the 1999 Columbine massacre.
5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre? This is because of the easy access to fire arms, listening to Marilyn Manson music, living in a corrupt area this gave them the idea of being antisocial which also went hand in hand with the fact that they did not fit into the mainstream.
6) What does Gerbner's Cultivation theory suggest? This theory takes into account the attitudes of what the media creates therefore this meas how the audience preserve the text the have seen and what the culture has created, this could be interpreted a negative or a positive way judging on the knowledge of the audience who are watching the piece of text therefore every viewer will have a different view to any piece of text that is being shown.
7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? The Mail Online version of the story is here. The main head line is stating that all children under 5 have are addicted to looking at screens 4 hours everyday meaning all children have been given that stereotype to be using phones and technology for more than 4 hours a day.
8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence? It states that violence can be used with the intent for good which can be because of avenging a murder of a brother, or this can be because of stopping a criminal such as 007 "licence to kill" therefore this genre is debatable because why would one kill the villain if he was just trying to protect his own family. However, there is also bad violence but the text makes all these seem normalised in the world of action films.
9) What criticisms of direct effect theories are suggested in the factsheet? From the prospective of the media they have the idea they they inject the audience with the ideas of what effects are happening meaning they will all have similar criticism, therefore this is why they all the consumers of a text will assume a certain group to the stereotype, meaning they will assume them ethnicity by the stereotype
10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?
11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings? He introduced the idea that all text are the same but encoded in different ways therefore producers can not suggest that all audiences will interrupt-ate the text the same when decoding, therefore consumers are more likely to decode it with their own sense of knowledge meaning everyone is more likely to make a different interpretation.
12) Which audience theory do you think is most convincing? Why? It is important that you develop critical autonomy in judging the arguments for and against different theories and form your own opinion on these issues.in my opinion i find that hall theory seems true as we all have different views on the media and from our one we will have a different overall out when we come to decoding a piece of text. This means we will all have our own approach to a piece of text and take information with how much knowledge a viewer has of the text.
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